Thus, XXIO means вЂњPush Onward as the King of the 21st Century!вЂќ The XXIO brand takes its name from the Roman numeral for 21 (XXI) and the letter O, which is both Japanese for вЂњkingвЂќ and short for ON (as in вЂњOnwardвЂќ). Our outstanding technology and earnest approach to meeting our customersвЂ™ needs have been the driving force behind the ongoing evolution of our XXIO lineup, ensuring that each new model far surpasses its predecessor when it comes to carry distance and ease of making nice shots.ДЄt the same time, we have also continually refined technologies to enable all golfers to experience the joys of golf-the pleasant feel of a solid hit, the thrill of hitting the fairway from the tee-to their fullest. Since its inception in 2000, XXIO has established itself as one of the leading brands in the world of golf. Pouring our love of sports into the quality of our products, we are proud to provide our customers with the tools that they need for a more active life. Moving forward, we will continue to enhance our global presence while expanding our reach into entirely new regions in the future. Like the keen arrow of our logo as it pierces the air, we at DUNLOP have continued to propel ourselves forward throughout our 130-year history of continued growth and development.ДЄnd driven by the strength of our innovative technology and enduring reputation for reliability, we have played an integral role in bringing golf and tennis to people all over the world. This conscientious approach to product development remains a hallmark of DUNLOP to this day. Then, in 1930, DUNLOP began producing JapanвЂ™s first domestic golf and tennis balls, which were soon followed by the first domestic golf clubs.ДЇrom the beginning, DUNLOP has always pursued top quality by earnestly listening to our users and seeking out the feedback of top pros while refining our designs over and over again before bringing a finished product to market. A few years later, DUNLOP also began producing tennis balls.

In 1909, DUNLOP began producing golf balls in England. The innovative technologies that DUNLOP cultivated in developing tires would soon be harnessed in the development of high-performance golf and tennis gear as well. Thus, DUNLOP was founded on the basis of a fatherвЂ™s love for his child.

Wanting to make his sonвЂ™s tricycle more enjoyable to ride, John Boyd Dunlop came up with the worldвЂ™s first pneumatic tire.

Meanwhile, through the sports club chain that we operate as part of our Wellness Business, our nationwide chain of golf and tennis schools, our golf course, our golf tournament sponsorship and so forth, we are actively engaged in various activities that support sports in general.ДЇor all of those who wish to enrich their lives through sports, we will continue to respond to your love of sports with our outstanding technology, with sincerity and with a spirit that drives us to take on bold new challenges. We are proud to support top athletes who are active on the global stage by providing top-notch gear to keep them at the top of their game. Though originating in DUNLOP, our Sports Business now offers sporting goods under a wide range of brands, including XXIO, SRIXON and Cleveland Golf-each with its own unique character. Since producing the very first golf and tennis balls in Japan, the Sports Business Headquarters of Sumitomo Rubber Industries has played an active role in the history of golf and tennis while providing the world with many new and innovative products. Since then, DUNLOP has risen to international prominence while continually growing and developing. The long and storied history of DUNLOP began in 1888 with the invention of the worldвЂ™s first pneumatic tire. Love of sports knows no borders-it is a universal theme in any language and in every culture. At the same time, our brand also serves as a mark of trust and reliability.

At DUNLOP, we believe that our brand represents a promise to our customers as well as the close bond that exists between us.

Dunlop golf clubs set